Power BI dashboard

E-commerce Sales Dashboard: store, ads and customers in one view

Brings store sales, ad spend and website traffic into one report, with a churn risk score for each customer.

E-commerce Power BI dashboard showing $2.47M revenue, a monthly revenue trend, top products, customer segments and marketing spend by channel

Demo build with sample data. Names and figures are made up.

The problem

An online store has sales in Shopify, traffic in Google Analytics and ad spend in Meta. The owner cannot easily see which channels and products actually make money.

What we built

  • A data model joining Shopify orders, Google Analytics sessions and Meta Ads spend
  • An overview page with revenue, orders, average order value, churn rate and return on ad spend
  • Customer segments such as champions, loyal, at risk and new
  • A churn risk table that lists high value customers who are likely to stop buying

What this project shows

  • Combining data from several tools into one model with matching totals
  • Designing a page that answers the main questions at a glance

More work

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